A Full Heart...

This ad really moves me - I find it just astonishing. When I saw it last night, I watched as the gorilla breathed, eyes closing and opening, nostrils flaring, that barely perceptible lunge at the camera, and was almost moved to tears at the grace of it. The perfect background of swirly Phil Collins (yes, I am inordinately fond of Phil Collins and often play his albums when no one else is around. Tell anyone and I will hunt you down and hurt you), I suspected a save the gorillas charity appeal any second. When the drums kicked in, the camera panned out, and well. Have a look if you haven't seen it yet. I laughed out loud in surprise and delight, and the memory of it has had me grinning all day.



Fantastic. And very clever.